Wednesday, January 11, 2012
The Chronicle-online: In the video, Zegers shows a picture of herself as a child -- wearing her thick-rimmed glasses. Throughout the song, she strips off hair extensions, fake eyelashes and eventually her make-up as she sings about a young girl who bullied another girl. By the end of the song, the singer sees the young girl she bullied in a new way. The video ends with Zegers wearing her glasses and holding up a sign with the website for the Kids Help Phone. They conceived, shot and released the video in three days. It hit YouTube Feb. 4 and by three days later Sunflower had become Zegers' top-selling song on iTunes. The song hasn't been released for radio yet. Platero sent the video to Kids Help Phone, which plans to use it on its website. The agency has already posted the video on its Facebook page, linked to it via Twitter and asked Zegers to be a celebrity ambassador for the organization. Everyone is taking away their own story from the video, said Platero. "From what I've found, it's hitting people on a very profound level, causing a deep emotional connection between the song and the video," said Platero, whose son has been bullied. The response has been incredible, he added. Since the video was released, viewers have contacted Platero and Zegers through e-mail and Facebook, thanking the two for shooting the video and sharing its story. "It's nice because (people) feel they've developed a connection with the video. They love the message behind it," said Platero. Zegers was in Nashville co-writing songs for her album, Famous, when she heard the song Sunflower and started crying and knew she had to add the song to her album. Zegers will perform the song at the annual walk for Kids Help Phone May 1 in London (Music video fights bullying).
Canadian singer/songwriter Stacey Zegers has come along way since growing up and working on her dads farm. A dynamic and energetic stage performance, coupled with a genuine passion for music and music listeners alike, its no surprise that in her first year of touring Stacey (who currently books and manages her own career) will play upwards of 100 shows. A great talent and unmatched ambition is what sets Stacey apart, and she proves over and over that she is one artist who is here to stay (staceyzegers.com).
Bullying is an abusive treatment, the use of force or coercion to affect others, particularly when habitual and involving an imbalance of power. It may involve verbal harassment, physical assault or coercion and may be directed persistently towards particular victims, perhaps on grounds of race, religion, gender, sexuality, or ability. The "imbalance of power" may be social power and/or physical power. The victim of bullying is sometimes referred to as a "targeted individual" (Wikipedia).