Bullying is wrong! It is unacceptable behaviour that makes the person being bullied feel afraid or uncomfortable. There are many ways that young people bully each other, even if they don’t realize it at the time. Many have a good idea of what bullying is because they see it every day! Bullying happens when someone hurts or scares another person on purpose and the person being bullied has a hard time defending themselves. So, everyone needs to get involved to help stop it.
USA TODAY: Kevin, the first openly gay character in Archie's 70-year history, has made a splash in the non-comics world, too. His debut and his creator, writer/artist Dan Parent, were nominated for a GLAAD Media Award last month. "When you're at different shows and conventions, and people come right up to you and talk to you about it," Parent says, "that's when it really hits you how much the character has affected people. It's all fantastic. I'm surprised how positive it's been," he adds. "We knew going into it we were doing the right thing. You're always prepared in the back of your mind for some backlash. Not to say there hasn't been some. Not everybody's particularly happy about it, but from where I'm sitting it's been about 98% positive." - Brian Truitt, Feb 2011 (Kevin Keller proves a diverse and popular asset for Archie Comics).
CBC: According to Archie Comic Publications," Kevin Keller is the new hunk in town and Veronica just has to have him... Mayhem and hilarity ensue as Kevin desperately attempts to let Veronica down easy and her flirtations only become increasingly persistent." "The introduction of Kevin is just about keeping the world of Archie Comics current and inclusive," Archie Comics co-CEO Jon Goldwater said in an online posting Thursday. "Archie's hometown of Riverdale has always been a safe world for everyone. It just makes sense to have an openly gay character in Archie comic books." The Keller character is part of an overall commitment to stay relevant with today's teens, the publisher said - Apr 2010 (Archie comic to introduce gay character).
Bullying is an abusive treatment, the use of force or coercion to affect others, particularly when habitual and involving an imbalance of power. It may involve verbal harassment, physical assault or coercion and may be directed persistently towards particular victims, perhaps on grounds of race, religion, gender, sexuality, or ability. The "imbalance of power" may be social power and/or physical power. The victim of bullying is sometimes referred to as a "targeted individual" (Wikipedia).